Qwilr produces visually attractive proposals, but it often lacks depth in sales-specific workflows and CRM integrations. Proposal Expert combines a strong editor with deeper B2B sales functionality.
Qwilr is proposal software that presents proposals as interactive web pages, with a visual block editor, e-signatures and integrations with HubSpot, Salesforce and Pipedrive. Proposal Expert is a proposal tool with a block editor, AI generation plus AI scoring per section, two-way CRM sync with HubSpot, Salesforce and Monday.com, and an interface in 16 languages. This page compares the two tools on design, sales workflows, CRM integrations and pricing model, so you can decide which one suits your sales process and the markets you operate in.
Qwilr is the better choice when the visual presentation of your proposal is your main priority, for example for creative agencies that want every page to feel like a brand experience and share their proposals as interactive web pages. An existing Pipedrive connection is another argument, because it is live at Qwilr and still in development at Proposal Expert. Teams that need neither AI scoring nor multilingual support, and sell mainly in English, will find Qwilr a suitable solution. Anyone who uses proposals mainly as a portfolio-style presentation, with plenty of imagery and little pricing detail, also fits well with the way Qwilr builds its pages. In that case the quality of the first impression matters more than CRM writeback or feedback on the text, and there is little reason to switch.
Proposal Expert is the better fit when your sales process lives in your CRM and you want status and amounts to flow back automatically to HubSpot, Salesforce or Monday.com, without someone updating the CRM after every client response. The AI scoring rates every section on structure, clarity and persuasiveness before you send, so the content is as strong as the design. With an interface in 16 languages you serve clients in several language regions from one account, with content templates in the same languages. You start on a free plan and grow without a per-user commitment. B2B sales teams that send many proposals a month and want to steer on data also get value from the Data Lab, which shows scroll depth, time per section and repeat views for every proposal.
A visually strong proposal does persuade better than plain text, but the difference between Qwilr and Proposal Expert is not whether your proposal looks good, because both tools deliver a polished result, it is what happens after the first impression. Research shows how quickly that impression forms: Lindgaard et al. (2006) found that a judgement of visual appeal is made within 50 milliseconds. At the same time the meta-analysis by Seo (2020) across 12 studies and 2,452 participants adds nuance, because not every image persuades: photos work better than illustrations and positive images have the strongest effect. Proposal Expert stores your house style in brand kits and includes the cover page and the visual structure in the scoring, alongside the structure and clarity of the text. That way you combine a good first impression with content that carries the rest of the reading.
Proposal Expert scores every section with AI, writes status and amounts natively back to Monday.com and offers its interface and content templates in 16 languages, three things Qwilr does not have in this form. Qwilr does have an AI generator and integrations with HubSpot, Salesforce and Pipedrive, but gives no verdict on the quality of what is already there. The scoring model of Proposal Expert is built on published research into credibility and persuasion. Fogg et al. (2003), for example, found among 2,684 participants that design look appeared in 46.1% of all comments about credibility, more than information quality or any other factor. That is why the scoring weighs the cover page as well as the text. On top of that there is the academy with learning paths and the Data Lab for analysis per proposal. What Qwilr has and Proposal Expert does not yet is the Pipedrive integration. That one is planned.
Switching from Qwilr to Proposal Expert usually takes a small sales team an afternoon and runs in four steps: export, rebuild templates, capture your brand and connect your CRM. First export your existing proposals from Qwilr as PDF so your archive stays complete, even if your Qwilr pages go offline later. Then rebuild your standard templates in the block editor of Proposal Expert and use the AI draft for the recurring sections, such as the approach and the terms. Store your logo, colours and fonts in a brand kit so every proposal is on brand from the start. Then connect HubSpot, Salesforce or Monday.com from the integrations page and check with a test proposal that status and amounts flow back correctly. Keep your Qwilr account active a little longer for proposals that are still out for signature.
Native integration with HubSpot, Salesforce and Monday.com (Pipedrive coming soon) with two-way status sync. Your sales workflows stay up to date in your CRM without manual updates.
Not just generating content, but also getting feedback on the sections you already have.
16 languages for the interface and content templates. Relevant for agencies and sales teams that work across several language regions.
Proposal Expert has a free tier. Qwilr starts from a per-user plan. Check the current pricing on both sites for an exact comparison.
| Feature | Proposal Expert | Qwilr |
|---|---|---|
| Visually rich proposals | ✓ | ✓ |
| Block-based editor | ✓ | ✓ |
| AI generator | ✓ | ✓ |
| AI scoring | ✓ | – |
| Engagement tracking | ✓ | ✓ |
| E-signature | ✓ | ✓ |
| HubSpot integration | ✓ | ✓ |
| Salesforce integration | ✓ | ✓ |
| Pipedrive integration | Coming soon | ✓ |
| Monday.com integration | ✓ | – |
| Interface languages | 16 | More limited |
| Free tier | Yes | Trial |
B2B sales teams and account executives that take CRM synchronisation seriously and sell internationally.