Let AI write your first draft, you handle the personalisation
An AI proposal generator is software that writes a first version of your quote or proposal from a short brief. In Proposal Expert that assistant is called Fred. You describe the client, the problem and your approach, and Fred turns that into a draft with an executive summary, approach, timeline and pricing section. Each generated draft costs 20 credits. Fred then scores every section separately on persuasiveness, structure and clarity, so you can refine with focus instead of writing everything from scratch yourself.
You start a new proposal and choose the AI start. You paste material such as emails, call notes or a tender, or you type a brief of a few sentences. Fred condenses that into a brief you can correct, then writes the draft section by section. One full draft costs 20 credits. After that you work in the editor: you rewrite, ask Fred to redo a section, or have the text scored and improve it based on that feedback.
The first version is there in minutes instead of hours, and in the client's language, because Fred writes natively in 16 languages. Since the draft follows your brand kit and style preferences, you correct less on tone. The per-section score shows where a text is still vague or unstructured, including proposals you wrote yourself. Teams get a more consistent level across all proposals, regardless of who writes them.
AI writes a starting point, not a finished product. Always check prices, names, dates and promises before you send, because Fred does not know your current rates unless you put them in the brief. Do not paste sensitive client data that you would not put in a proposal. Keep the brief concrete: a clear description of the assignment beats a single line. And keep an eye on your credit balance, because every full draft costs 20 credits.
Describe what you do and for whom. The AI writes your executive summary, approach and pricing section as a solid starting point.
The AI takes your industry, client type and deal size into account. No generic templates, just relevance.
Generate a single section or the full proposal. Iterate until it is right.
Once you have edited, you get feedback on persuasiveness, structure and clarity for every section.
Generation works natively in every supported language, no separate translation step needed.
Brand kits and style presets make sure the AI output matches your tone of voice.