You do not make an AI proposal at the push of a button, but with a good brief and a sharp review afterwards. This is how it goes from brief to draft, section by section, and what you always check before you send.
An AI proposal is a proposal whose first version was written by a language model on the basis of a brief you supply, and which you then check and sharpen yourself. So the AI does not write the proposal, it writes the draft. That distinction matters, because it determines how you use the tool. Anyone who sends the output unread will sooner or later get a client asking why there is a wrong name or an impossible timeline in it. Anyone who uses the AI to beat the blank page and then spends a quarter of an hour editing saves a large part of the writing time in practice and keeps quality in their own hands. In Proposal Expert the AI assistant is called Fred. It sits in the editor, knows the structure of your proposal and works from what you tell it about the client.
The method has four steps. 1. Gather your material: meeting notes, an email from the client, an old proposal for a comparable job, or simply five sentences you type yourself. Paste that into the brief field, up to around 10,000 characters. 2. The AI turns that into a structured brief: who is the client, what is the problem, what are you offering, which budget and which deadline. You see that brief and can correct it before anything is written. This is the moment to remove wrong assumptions. 3. On the basis of the approved brief, the AI fills the sections of your proposal: introduction, situation, approach, timeline, investment and next step. 4. You open the draft in the editor and read it from top to bottom. A brief of ten lines usually produces a draft of two to three pages, which is enough to react to, and too little to trust blindly.
The draft is the beginning, not the end. In the editor you can do three things per section. Rewrite: you give an instruction such as "shorter" or "more focused on the risks of doing nothing" and the section is written again with the facts kept intact. Generate: a section the AI skipped because the brief said nothing about it, a case studies section for example, can still be written afterwards. Score: the AI rates the section on clarity, client focus and persuasiveness and gives concrete points to improve. Work from large to small. First the structure and the order of the sections, then the content per section, and only then the tone and the sentences. Anyone who starts polishing sentences in a section that gets cut later wastes both time and credits. Look at the templates per industry to see what a finished proposal can look like.
These five points you check on every AI proposal, without exception. 1. Names and company details: the AI can take a name over incorrectly from a sloppy brief. 2. Prices and VAT: the AI writes text, but you build the pricing table yourself with the right VAT rules. Check that the amounts in the text match the table. 3. Scope and exclusions: is there something in the approach that you are not going to deliver, or is something missing that the client does expect? 4. Promises and deadlines: "live within two weeks" sounds good, but did the AI invent that or was it in your brief? 5. Legal terms: refer to your own terms and conditions and do not let the AI formulate terms of its own. A practical rule: everything that contains a number, a date or a name you check against the source. Everything that is an argument or an explanation you read for tone and accuracy.
Proposal Expert works with AI credits, so you know in advance what you are using. The cost per action: a full AI draft from a brief costs 20 credits, generating a single section 5, rewriting a section 3, scoring a section 2 and scoring a complete proposal 8. The free plan includes 25 credits per month, enough for one complete AI draft plus a few rewrites. Starter includes 100 credits per month for 24 euro, Professional 250 per user for 59 euro. An example: a proposal where you have a draft made, rewrite three sections and have the whole thing scored costs 20 plus 9 plus 8, so 37 credits. On Starter you can do that roughly twice a month alongside your other AI use, on Professional six times. Credits you do not use expire at the end of the month, so plan your AI drafts in the month you need them.
Three commitments you may expect from any AI tool and that Proposal Expert holds to. First, the texts of your proposals are not used to train language models. Second, when a proposal is scored no personal data goes to the model: names, email addresses and phone numbers are stripped before the review, because the score is about the text and not about the person. Third, you can see which AI actions were carried out in your workspace, by whom and when, through the credit overview. For companies that want to use their own model key there is a bring-your-own-key option on the higher plans. The starting point remains that you decide what you paste into a brief. Leave sensitive data that does not belong in the proposal, such as internal margins or personal remarks about the client, out of the brief.
There are three situations in which you are better off starting yourself. If the proposal is mainly a pricing table with two lines of explanation, writing a brief costs more time than the text itself. If you have an earlier proposal for the same client that can be reused almost one to one, duplicating and adjusting is faster. And if the job is so specific in legal or technical terms that every sentence has to be checked by an expert, the draft gives you little head start. In all other cases, and that is the majority of consulting proposals, project quotes and service packages, the gain is real: you start with a readable draft instead of an empty document. There is more on the features on the page about the AI proposal generator.
Not from the proposal itself. What the client does notice is a generic tone or an approach that does not match the conversation you had. You avoid that by writing a specific brief and editing the draft into your own words.
The interface of Proposal Expert is available in 16 languages and the AI writes in the language of your brief. An English brief produces an English draft, a German brief a German one. If you want a proposal in another language, write the brief in that language.
Your existing text simply stays where it is, only new AI actions are blocked until the next month or until you upgrade. You can always finish the proposal by hand and send it, because the editor works without credits.