Freelance proposal template

Send professional freelance proposals fast and get more yeses

A simple yet professional freelance proposal. Personal introduction, scope, payment terms and a straightforward rate structure for solo professionals.

A freelance proposal template is a short, professional proposal that an independent professional uses to pitch a project to a client. You use it when a business owner, marketing manager or project lead has approached you for a job and wants to know what you do, how you work and what it costs. This template includes a personal introduction, portfolio highlights, the project scope, your ways of working and communication, a rate per hour, half day or project, payment terms such as a deposit, references and a signature field.

What is in this template

The template opens with a personal introduction and positioning, followed by three to five portfolio highlights with results. The weight sits in the project scope and the payment terms, because that is where a freelancer prevents scope creep and late payment. The ways of working with communication agreements, the rate per hour, half day or project, references and the signature field with next steps complete the proposal without pushing it past two pages.

Who this template is for

This template is built for freelance designers, developers, copywriters, photographers and independent consultants taking on projects from a single day to several months. The reader is a business owner, marketing manager or project lead at a small or mid-sized company who wants to decide quickly. Newcomers to freelancing use it too, because the structure forces you to pin down scope and payment terms before you start.

How to customize it

Write out the project scope first with what is and is not included, including the number of revision rounds. Then pick the rate model: hourly for ongoing work, half day for workshops and a project fee for clearly bounded jobs. Add your payment terms, for example 50 percent up front and the rest on delivery, with a 14-day payment period. Replace the portfolio highlights with work that resembles this job and ask one recent client for a reference.

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